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Sales, Service & Marketing

Key Account Management

Protect and grow your most important customers with a structured approach to relationships, planning and value delivery.

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1–2

Days (typical)

On-site

or virtual

Tailored

to your sector

Overview

What this programme does

Protect and grow your most important customers with a structured approach to relationships, planning and value delivery.

Like all PSP programmes, it’s activity-based and built for transfer — participants practise with real scenarios from their own work, not generic case studies, and leave with tools they can use the next day.

Who should attend

Built for

Key and strategic account managers
Sales leaders managing major clients
Customer success teams
Anyone responsible for revenue retention

Outcomes

What participants will be able to do

Concrete, observable capability — the kind that shows up in everyday work.

Segment and prioritise key accounts
Map stakeholders and decision dynamics
Build account plans that drive growth

Create and communicate ongoing value
Defend accounts against competitors

Programme outline

Indicative modules

Every outline is tailored after a short discovery conversation — this is a typical flow.

What makes an account ‘key’
Stakeholder and relationship mapping
Account planning and goal-setting
Value delivery and business reviews
Growing share of wallet
Retention and competitive defence

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Programme

Questions

Frequently asked

Can the Key Account Management programme be customised for our organisation?

Yes. Every PSP programme is tailored after a short discovery conversation — we adapt the outline, examples and scenarios to your industry, audience level and goals.

How long is the programme and how is it delivered?

It typically runs one to two days and can be delivered on-site at your premises or virtually. We adjust the duration and format to your schedule and objectives.

Who should attend?

Key and strategic account managers, sales leaders managing major clients, and similar roles. We can also run level-specific cohorts.

Do participants receive a certificate?

Yes — participants receive a People Skills Pakistan certificate of completion, which can be verified online through our certificate page.

Let’s talk

Bring Key Account Management to your team

Tell us your audience and goal and we’ll tailor this programme — outline, examples and duration — to your organisation.

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